All-In Pricing

All-In Pricing is a regulatory requirement (notably in provinces like Ontario) that any advertised price of a vehicle by a dealer must include all fees and charges the dealer will collect, except for sales tax and licensing (vehicle registration) [oai_citation:19‡omvic.ca](https://www.omvic.ca/buying/your-rights/all-in-price-advertising/#:~:text=All,law). This means that expenses such as freight, PDI, admin fees, OMVIC fee, tire levy, and so on must already be included in the price shown to consumers in ads or online listings. The goal is to provide transparency so consumers aren't surprised by extra mandatory fees when they go to the dealership. For example, if a car is advertised at $25,000, the dealer cannot add a $500 admin fee or $1,200 freight on top of that when finalizing the sale – those needed to be in the $25,000. They can only add HST (or GST/PST) and the cost of licensing. All-in pricing rules apply to any medium of advertisement: websites, print, radio, etc., and regulators do mystery shopping to enforce this. In a dealership’s processes, this means the sales and marketing teams must coordinate to ensure the pricing is compliant and that any quote given to a customer aligns with these rules. If a customer sees a discrepancy (like an extra fee that wasn't advertised), the dealership has to honour the advertised price inclusive of that fee. While Ontario has had this law for years, other provinces encourage similar transparency even if not explicitly mandated. Adhering to all-in pricing builds credibility and prevents regulatory fines and bad press – it's both a legal obligation where applicable and a best practice in consumer fairness.