Call Tracking System

A call tracking system is a service or software that assigns unique phone numbers to various marketing campaigns or dealership departments and records data (and often the content) of calls. For instance, a dealership might use one number for Google Ads, another for their website, and another for a mail flyer; the call tracking system forwards all of them to the dealership’s main line but logs which source triggered the call, and may even record the conversation for quality and training. This helps the dealership evaluate which advertising is working – e.g., if a lot of calls come from the number used only in a Facebook ad, that campaign is effective. It also can integrate with CRM by creating new lead records when calls come in and providing call recordings accessible to managers (useful for coaching staff on phone skills or confirming what a customer was promised). In a Canadian context, businesses must be mindful of call recording laws (one-party consent in most provinces, which means as long as either the staff or customer consents, it's allowed; often an automated prompt informs the caller). The system can also track missed calls and voicemails, ensuring follow-up. Ultimately, a call tracking system provides visibility into a critical contact channel – the phone – turning what used to be a blind spot into data that can improve marketing ROI and customer service.