Website Chatbot

A website chatbot is an AI-driven or rule-based chat interface on a dealership’s website that engages with visitors in real time. When potential customers browse inventory or have questions after hours, the chatbot can prompt “How can I help you today?” and answer common queries – for example, it might provide information on current promotions, vehicle availability, or hours of operation. More advanced bots can capture lead information by asking for the visitor’s name, contact, and what car they’re interested in, then forward that to the dealership’s CRM for follow-up. In Canada, dealerships often ensure their chat solutions can handle both English and French if they serve bilingual markets. Chatbots can operate 24/7, meaning even at 11 pm a customer can get an immediate response about a car’s features or schedule a test drive for later. While not a replacement for human interaction, a well-configured chatbot improves customer experience by reducing wait times and can qualify leads before a salesperson or BDC takes over. It’s part of the trend of digital customer service, meeting consumer expectations for instant, convenient information online. The key is programming the bot with relevant dealership knowledge and a smooth hand-off to a human when queries get complex.