What is CASL (Canada's Anti-Spam Legislation)?

CASL, Canada's Anti-Spam Legislation, governs how businesses send commercial electronic messages such as marketing emails and texts. It requires that a sender have consent before messaging a recipient, clearly identify themselves, and include a working unsubscribe mechanism in every message. Consent can be express, where the recipient actively opts in, or implied, which arises from an existing business relationship for a limited time. For dealerships, CASL applies to email blasts, SMS campaigns, and automated follow-up sequences to prospects and customers. Penalties for violations can be substantial, so dealers must keep records of when and how consent was obtained. Managing consent status inside your CRM is the practical foundation of compliance. Dabadu Engage helps dealerships track consent and honour unsubscribes automatically across email and SMS outreach.