What is CRTC (Canadian Radio-television and Telecommunications Commission)?

The CRTC, the Canadian Radio-television and Telecommunications Commission, is the federal regulator responsible for broadcasting and telecommunications, and it enforces key marketing rules that affect dealerships. It administers Canada's Anti-Spam Legislation for commercial electronic messages, oversees the National Do Not Call List, and sets the Unsolicited Telecommunications Rules governing telemarketing calls and faxes. For a dealership, this means the CRTC has authority over how you email, text, and phone prospects and customers. The commission investigates complaints and can levy significant monetary penalties for violations such as calling numbers on the Do Not Call List or sending messages without proper consent. Dealers should treat CRTC rules as a core part of their marketing compliance program, maintaining consent records, honouring opt-outs, and training BDC and sales staff on lawful outreach practices.