What is Retargeting?

Retargeting, also called remarketing, is a form of digital advertising that shows ads to people who have already visited your dealership website or engaged with your brand. Using a tracking pixel or audience list, retargeting keeps your inventory and offers in front of shoppers as they browse other sites and social platforms, reminding them to return and complete an inquiry. Because car buyers research over weeks and visit many sites, retargeting captures interested prospects who left without converting. Dealers can retarget by behaviour, such as people who viewed a specific model or started but did not finish a form. Effective retargeting caps how often ads appear to avoid annoyance and respects privacy rules and consent choices. Combined with first-party CRM data, retargeting becomes a precise way to re-engage warm prospects at a low cost per return visit.