What is Soft Credit Pull?

A soft credit pull, or soft inquiry, is a check of a customer's credit that does not affect their credit score. It returns enough information to pre-qualify a buyer, estimate a rate, and match them to suitable vehicles or lenders, without the score impact of a formal application. Because it is score-safe, a soft pull is ideal early in the shopping journey, letting online and showroom customers see realistic options before committing. Canadian dealers still need clear consent to run any credit check, and must handle the data under privacy law. Soft-pull tools have become a cornerstone of digital retailing because they remove buyer hesitation. Dabadu Credit offers soft-pull credit prequalification that lets dealers qualify shoppers early without harming their score.